TOP TIPS: GIVE YOUR MARKETING VIDEOS AN UPGRADE
Here at The Hub we understand the importance of creating effective and engaging marketing tools to help your business excel. A key marketing tool that can help attract new and repeat custom for businesses is video production. Videos are ideal for creating an interactive experience and delivering key bite-sized nuggets of information without overwhelming audiences.
To help get your video production skills spot on, we’ve created a list of the top five tips for creating an engaging video:
CREATE AN ENGAGING TITLE
In order to catch viewers’ attention, your video title should be as stimulating as the video content itself. Weaving relevant keywords into the title also helps to boost Search Engine Optimization (SEO).
KEEP YOUR MISSION IN MIND
Try not to be too product focused within videos and look to add value. Keep in mind the overall aim, whether it’s to provide viewers with expert advice or to teach potential customers how best to stock/display your products and uplift their own sales.
With more people viewing content on their smart devices, make sure your video is easily accessible and downloadable for those wishing to view your video on the go. Equally, if you are looking to share your video on social media, consider which format looks best on certain platforms.
Incorporating your business’ website address in your marketing video is a great way for audiences to find out more about you as well as generating exposure and traffic to your website.
INCLUDE A CALL TO ACTION
Including a call to action (CTA) within your video invites viewers to take action and engage further with your business. CTA’s such as ‘visit our website’, ‘shop the range’ or ‘sign up to our newsletter’ are all simple ways to encourage viewers to interact and can also help drive sales or capture data.
Looking to create a marketing video?
get in touch today!