THE ORIENT EXPRESS

Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019. This month we focus on a range of global food trends, with a little help from Ajinomoto.


Serving up a new dining experience gives operators a point of difference. Experimenting with authentic flavours in different formats including appetisers, desserts, sharing platters and street food appeals to consumers throughout the day and keeps them coming back.

1 in 6

UK restaurants are Chinese, Japanese or Thai

81%

of pan-Asian dishes on menus of branded out of home venues are Japanese

€24m

is the total estimated UK sales for frozen Japanese food in 2017-2018

“To meet the ever-more adventurous appetites of the millennial consumer and the visual expectations of Generation Z, we have just launched a new Prawn Gyoza, which incorporates beetroot powder into the pastry to give the Gyoza a unique pink hue.”


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