A Summer of New Business Success
The foodservice and retail PR and trade marketing specialist, The Hub, is delighted to announce that it has been appointed by four leading brands across the UK foodservice channel; Nisbets, Leathams, Love Taste Co and Drink me Chai.
Rebecca Riches, Founder and MD of The Hub commented, “As The Hub celebrated its 14th anniversary in May this year, our specialist sector knowledge and experience gained across every individual channel of the foodservice marketplace, justly positions us as industry leaders. We work relentlessly to successfully retain our existing clients over many years; testament to the service and results we deliver, but it is always incredibly exciting to have such a diverse range of new brands come on board. Industry-wide market conditions remain uncertain, so seeing such high calibre clients invest in not just us but the wider foodservice sector, is very encouraging for an optimistic period ahead.”
The UK’s largest professional equipment supplier Nisbets, has chosen to partner with The Hub to lead its PR programme to communicate the scope and scale of its unrivalled portfolio of brands and product solutions – as well as ensuring that its customers benefit from the added value support Nisbets has to offer. The brief will see The Hub focus on a range of activities that will highlight Nisbet’s depth of experience and specialist sector knowledge.
Lynn King, Nisbets plc Marketing & Customer Experience Director said “We are very much looking forward to working with The Hub to drive awareness of our overall business offering. Nisbets sells the widest possible range of kitchen and catering equipment, but we also have a great deal of specialist knowledge. Whether you work in fine dining, street food or contract catering, Nisbets can offer your business specific solutions to enable efficiencies, whilst meeting ever more discerning consumer expectations.
“We feel that The Hub brings a diversity and quality of both contacts and experience across the industry which matches ours. The two businesses are very much in alignment and we are excited at the prospect of how our communications strategy is going to evolve to help deliver our vision for future growth and excellence.”
Leathams has appointed The Hub to support the company as it continues to extend and innovate its range of specialist branded ingredients. The Hub will work with Leathams on a series of strategic marketing projects to drive awareness and boost sales of individual brands including SunBlush® and Roquito® across a range of core sales channels.
Morgane Thouvenel, Trade Marketing Manager, Leathams explains: “The Hub demonstrated a great understanding of our market, and the complexity of communicating to a varied audience, by both pushing through to our customers while pulling through demand from our end users. We are confident that The Hub will make a difference for us by delivering exciting branded campaigns, thanks to their industry knowledge, creative approach and understanding of our brands and positioning.”
Additionally, Love Taste Co has selected The Hub as its retained trade communications agency, working together to support the brand as it continues to extend its range of 100% fruit and vegetable smoothies, shakes and bone broths.
Phil Plowman, Managing Director, Love Taste Co adds, “We’re delighted to start working with The Hub to raise the profile of Love Taste Co and our frozen smoothie range within the UK foodservice industry. Their channel focused approach allows us to really hone our message, delivering tactical, and targeted customer communications, which work hand-in-hand with our sales strategy, ultimately unlocking profit potential across our portfolio for our customers.’’
Rounding off a month of big wins, The Hub will be working with Drink me Chai, a family run British business, producing a range of instant Chai Lattes, made with natural & authentic spices imported from India. The Hub will act as Drink me Chai’s first ever retained foodservice PR agency.
Amanda Hamilton adds; “We are really excited to be working with The Hub to raise our profile within the UK foodservice sector. We’re launching some really exciting NPD and initiatives this year, and we’ve already seen some really strong results from the team at The Hub despite our relationship being in its infancy. I’m really excited to see where they will take the brand over the coming months.”