Meet Emanuele (known as 'Manny'), the newest addition to The Hub team

Why did you choose PR?

As happens in many cases, it is probably fair to say that I fell into it. I have a BA degree in Public Relations but before I started my degree, I didn’t know what PR actually was: I loved the sound of the title - which, I guess, is always a good start - and the more I researched into it, the more I fell in love with the profession and understood that it was the discipline where I would be at my best, where my personality would best fit. Almost nine years on, it was definitely one of the best decisions I have ever taken.

Why Trade PR?

I have worked in both trade and consumer PR, but to be totally honest, I have always enjoyed the trade side of my profession more than the consumer sphere. Why? Well, because in trade you have the freedom to use a more technical, specialist language - you can be hyper focused - and therefore you don’t have to simplify your message to appeal to a broad audience.

Working on trade campaigns can be fun and thrilling. You have hundreds of online and off line publications to talk to / target, most of which you may have never heard of. It’s always about hitting the right ones, with the right message and, in some cases, the right product, to ensure that a campaign is effective. I have no words to describe the thrill that you get when a campaign you devised is pivotal in helping a client reach a business objective: it is always so incredibly rewarding.

What attracts you the most about the foodservice sector?

I am incredibly passionate about food and drink, innovation and great service. I was a waiter for a few years before I kicked off my career in PR: I loved the thrill of a busy shift, from taking orders to making sure that customers had a memorable dining experience. And although it is a totally different profession, PR still involves dealing with clients and making sure they are happy.

Nowadays, the foodservice sector is an exciting one to work in: it is the fifth biggest sector in the UK and its value is estimated to be around £57 billion! It is an ever-growing market and its concepts are rapidly changing, which makes working in it so excitingly challenging.

I am more and more convinced that foodservice is the mirror of our society: by grasping how its mechanisms and trends change, you can certainly understand how society evolves.

The Hub was founded on a love for food, drink and good times. How do you see yourself fitting into this picture?

Food and drink have always been two of my biggest passions. I am a foodie at heart: also because of my heritage - I was born in Italy, which is renowned worldwide for its iconic foods and wines, I love to be up to speed with all of the current food and drink trends, from new up-and-coming cuisines to the latest cocktail craze.

I enjoy going to restaurants, pubs and bars and discovering all the new openings. Living right on the doorstep of one of the world’s biggest and most culturally vibrant metropolises means that you are surrounded by so many cultures offering as many cuisines just waiting to be savoured.

What’s your desert island dish? And the drink you couldn’t live without?

My desert island dish has to be Aubergine Parmigiana, which is the very first dish my mother taught me how to cook (I know, so typically Italian!). The combination of the three main ingredients - aubergines, tomato sauce and mozzarella cheese, each one of which I adore - is an explosion of flavours which every time - without fail - bowl my taste buds over. If I could, I’d eat it everyday!

I equally love wine and beer and I’m also a massive cocktail lover, but if I had to pick one drink, being a massive Bond fan, it’d definitely be The Vesper Martini. I tend to order it everywhere I go - it has now become my measuring stick to decide whether a bar is worth going back to or not.

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