FEELING SAUCY?

Each month, with a little help from our category leading client partners, we share key insights which are set to shape the market across 2019. This month we focus on the UK's obsession with sauces, supported by Kraft Heinz.


With consumers becoming both more adventurous and discerning, brands will increasingly experiment with diverse flavour combinations and produce innovative gourmet sauces.

8.2m kgs

of additional sauces and condiments were bought by the nation over the past year

Consumers’ appetite

for emerging cuisines, has impacted usage of condiments and dressings

3.2% rise

in sauces has taken market value to £552.2m in 2018, with speciality and hot/spicy flavour sauces seeing the strongest growth year on year

“Putting health concerns to one side, we know that consumers always want something new. Heinz Mayochup is due to hit UK supermarket shelves in 2019, following a consumer vote in favour of the hotly debated table sauce. With this setting the tone for what’s to come in the category, we believe that we will see even more condiment ‘mash-ups’ launching in the next couple of years. Whatever there is to come, we know that consumers will continue to look to Kraft Heinz to lead the way”


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