Top Tips: how to create a phenomenal food and drink photoshoot
We have caught up with our food stylist to give you the ins and outs of capturing top quality food and drink images…
Know your audience and bear them in mind throughout the whole process. What is the aim of the images, where will the images be used and who will be seeing them?
Creating mood boards ahead of shoot day is always a good idea. Not only is it a reference point, but it is also a great way of sharing and agreeing ideas and inspiration.
Set the scene. Select the backdrop of the shot and make sure it compliments what is being photographed and provides the perfect setting.
Prop appropriately using realistic items that serve a purpose. Props should never be a distraction, instead enhance and incorporate the dish. Also understand the channel the images are going into is important, for instance if shooting for a school recipe, don’t use bone china!
It is important that the composition works proportionally and all of the elements in shot work together.
Consider the colours of the ingredients and what will be captured as highlights and shadows. For example if you have a pot of dense beef stew, why not add a sprinkling of herbs to add some texture and really bring the dish to life.
Keep it real. Foodie photos no longer need to be perfect, a crumb or two never hurt anybody. If you’ve just cut a cake the chances are you’ll create a few crumbs. This will only add to the interest of the shot and make it more appealing.
Lighting is essential when shooting food, natural light is always favoured over artificial lighting so where possible shoot in a well-lit location with plenty of non-synthetic light.
Get it right on the night! Try to limit post-production and editing to an absolute minimum and be sure to capture the perfect shot there and then. Photoshop is a great tool but can only compensate so much. With the right mix of planning and propping, you’ll be sure to get the money shot!