THE VIEW FROM THE FREEZER
Each month we delve into the challenges and opportunities that are driving the foodservice and retail channels. This month we take a look into the frozen food category with the British Frozen Food Federation.
PREDITIONS FOR THE FROZEN FOOD MARKET
- Range duplication will reduce substantially
- Increased solution based merchandising
"Frozen food remains an important component of expenditure by major UK foodservice operators and consumers, with both recognising it as a fantastic way to reduce food waste and save money. As a category in line with every major consumption trend, that is great value for money, nutritious and convenient, we can clearly see the continuation of frozen food’s renaissance." John Hyman, chief executive, BFFF