Insight Focus: Fancy a snack?
Snacking is an all-day eating occasion dominated by need, rather than timing. We see both new and established brands seeking to offer healthier snacks. The growing ranks of novel protein sources and potential replacements appeal to the everyday consumer, foreshadowing a profoundly changed marketplace in which, what was formerly ‘alternative’ could take over the mainstream.
Stats behind the facts
41% of consumers look for healthier snacking options
56% of people snack because they are bored
61% want snacks to be an ‘indulgent treat’
£114.3m spent in 2017 on popcorn as demand for healthier snacks rises
Pork scratchings sales leap 13.2% as protein trend drives meat snacks growth
NOT JUST SALTED OR SWEET…
Innovative popcorn flavours
Peanut & Almond
Gin & Tonic
Coconut & Chia Seed
Goats Cheese & Black Pepper
Olive Oil & Truffle